Technical SEO Guide for On-Page Optimization

On-Page and Technical SEO focus on optimizing your site to ensure:

  • Fast loading speeds – A slow-loading site can frustrate users and lower rankings.
  • No broken links – Links that lead to errors harm both user experience and SEO.
  • Visual appeal – A well-designed, easy-to-navigate site improves usability for both users and search engine crawlers.

Think about the last time you waited too long for a site to load or clicked a link that didn’t work. These issues can be major roadblocks to good SEO.


Key Aspects of On-Page and Technical SEO:

  1. Loading Speed:
    • Ensure your site loads quickly to keep users engaged.
  2. Fix Broken Links:
    • Regularly check and resolve broken or dead links on your site.
  3. Content Structure:
    • Use proper H2, H3 tags to structure your content for better readability and crawling.
  4. Image Optimization:
    • Add alt attributes to images (displayed when images fail to load) to improve accessibility and SEO.
  5. Text and Visuals:
    • Maintain good contrast between text and background for better readability.
    • Create visually appealing layouts to engage users.
  6. Internal and External Linking:
    • Internal links: Link related content on your site for easy navigation.
    • External links: Link to credible external sources to back up claims and build trust.

Finding and Fixing On-Page SEO Issues:

You can use tools like Ahrefs Site Audit Tool to identify and resolve SEO problems. Ahrefs is a preferred tool because it provides:

  • Detailed site audits.
  • Practical suggestions for fixing issues.

Explore Ahrefs Site Audit Tool:

Tool Link: Ahrefs Site Audit

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