On-Page and Technical SEO focus on optimizing your site to ensure:
- Fast loading speeds – A slow-loading site can frustrate users and lower rankings.
- No broken links – Links that lead to errors harm both user experience and SEO.
- Visual appeal – A well-designed, easy-to-navigate site improves usability for both users and search engine crawlers.
Think about the last time you waited too long for a site to load or clicked a link that didn’t work. These issues can be major roadblocks to good SEO.
Key Aspects of On-Page and Technical SEO:
- Loading Speed:
- Ensure your site loads quickly to keep users engaged.
- Fix Broken Links:
- Regularly check and resolve broken or dead links on your site.
- Content Structure:
- Use proper H2, H3 tags to structure your content for better readability and crawling.
- Image Optimization:
- Add alt attributes to images (displayed when images fail to load) to improve accessibility and SEO.
- Text and Visuals:
- Maintain good contrast between text and background for better readability.
- Create visually appealing layouts to engage users.
- Internal and External Linking:
- Internal links: Link related content on your site for easy navigation.
- External links: Link to credible external sources to back up claims and build trust.
Finding and Fixing On-Page SEO Issues:
You can use tools like Ahrefs Site Audit Tool to identify and resolve SEO problems. Ahrefs is a preferred tool because it provides:
- Detailed site audits.
- Practical suggestions for fixing issues.
Explore Ahrefs Site Audit Tool:
Tool Link: Ahrefs Site Audit
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