What does Repello.ai do? 

AI is powerful, but it’s also vulnerable. From jailbreak exploits to hidden security flaws, threats can emerge at any time – putting trust and reliability at risk.

Based in the Bay Area and backed by Entrepreneur First (EF), Repello.ai is at the forefront of AI security. It continuously tests for weaknesses, monitors threats in real time, and helps businesses fix issues before they become serious problems. With seamless integration into existing workflows, Repello.ai ensures that AI systems stay secure without slowing things down.

But not enough people realize just how important AI red-teaming is – or that Repello.ai is leading the way.

Diagnosing The Major Issues

In September 2024, they came to us with a clear challenge – their online presence wasn’t strong enough, bringing in only 200 clicks a month.

Despite their expertise, their online presence wasn’t reflecting their impact. Their website wasn’t reaching the right audience, industry professionals weren’t finding their insights, and their authority in AI security wasn’t as visible as it should be.


The root of the problem?

• Low organic traffic and weak search engine visibility.
  
• Lack of in-depth content on AI security, jailbreaking, and pentesting.
  
• Technical SEO issues, including broken links and slow page load times.
  
• Weak domain authority due to minimal high-quality backlinks.
  
• Missing structured metadata, making it harder for search engines to understand and rank their content.

How We Transformed Repello’s SEO Game

Repello.ai had the expertise to lead the AI security space, but their content wasn’t reaching the right people. Their insights were strong, yet they struggled with visibility. Our goal was to change that – turning their knowledge into a powerful SEO engine that drove credibility, engagement, and authority.

Content Authority & Blog Optimization

We focused on producing high-value, research-driven content that addressed real industry concerns. Instead of just writing generic security blogs, we created deep-dive articles packed with actionable insights.

One of our most impactful pieces, “Understanding AI Jailbreaking: Techniques and Safeguards Against Prompt Exploits” was featured in Awesome LLM Safety on GitHub (1.2K+ stars). This wasn’t just another blog – it became a widely referenced resource, significantly boosting Repello.ai’s domain authority.

Beyond that, we crafted a series of security-focused guides and checklists tailored to the AI industry’s biggest challenges. These weren’t just keyword-stuffed articles – they were practical, expert-backed resources that positioned Repello.ai as a go-to thought leader.

Technical SEO Enhancements

To make sure Repello’s expertise was discoverable, we optimized their website for both search engines and user experience:

• Improved site speed to reduce load times.
  
• Fixed broken links and streamlined navigation.
  
• Implemented structured data & meta tags to improve search rankings.

These changes made the site faster, more accessible, and better indexed by search engines, ensuring that Repello’s content got the visibility it deserved.

Backlinking & Authority Building

Beyond content and technical optimizations, we strengthened Repello.ai’s domain authority by securing placements in relevant AI security forums, repositories, and discussions. By getting their insights referenced in security-focused communities, we increased their credibility and organic reach, ensuring their expertise didn’t just exist – but was actively recognized across the industry.

Search Rankings & Visibility Growth

• Ranked #1 for “AI Jailbreak Searches.”
  
• Top 3 for “LLM Pentest Checklist.”
  
• Leading results for “Claude Jailbreak 2024” on Google and Perplexity.
  
• Increased high-intent leads from India and the US.

Results in 3 Months

• 5x increase in monthly clicks (from 200 to 1,000).
  
• Significant boost in impressions and click-through rates.
  
• Higher engagement from AI security professionals and researchers.
  
• Improved SERP rankings across multiple AI security terms.
  

The Impact

In just three months, Repello.ai’s online presence transformed. Their content wasn’t just ranking—it was driving engagement, building authority, and reaching the right audience. SEO wasn’t just about clicks; it became a tool for establishing credibility in the AI security space.

By focusing on expert-driven content, technical SEO, and strategic visibility, we helped Repello.ai go from 200 monthly clicks to 1,000 – securing top positions for high-impact AI security terms. But more than the numbers, this shift positioned them as an industry leader, ensuring their insights shaped the conversation around AI security.

For Repello.ai, this was just the beginning. With a strong foundation in place, they now have the visibility, trust, and influence to continue leading the way in AI security.

If you need a proven SEO strategy, SEOExpert AI can help you achieve the same results.

Let’s discuss how we can scale your online presence.